Sports and Entertainment Summit: Beyond Connectivity – Fan Engagement in Sports and Entertainment

Connectivity alone is no longer enough to win in the sports and entertainment market. As traditional revenue streams plateau, telcos are redefiningtheir role by building super apps and content ecosystems that transform sports fans into high-value, engaged customers. This session uncoversthe proven strategies behind monetising sports and entertainment content while deepening customer relationships.​

We will explore how the Super App Revolution is reshaping the industry, by learning how integrating sports streaming, exclusive content, mobilepayments, and gamified rewards into a single platform can increase revenue and reduces churn.​

Next, we will discover Content Monetisation Strategies. From bundling local leagues with telco services to offering premium sports content,operators are discovering that content drives both data consumption and customer loyalty. Explore how sports partnerships deliver sports eventsto millions across the globe.​

Another key discussion will focus on Hybrid Business Models that move beyond subscription-only models. Learn how advertising monetisation,subscription building, rewards programs, and data-driven audience segmentation unlock multiple revenue streams from the same user base. Discover how super apps are enabling telcos to monetise daily engagement through targeted ads, partner commissions, and premium features withpositive outcomes.​

Finally, we will dive into Immersive Content Distribution. With fans expecting immersive digital experiences and willing to pay premium prices forimmersive experience like AR/VR content, the opportunity for telcos to differentiate through technology-enabled content packages is massive. Explore distribution models for gaming, XR sports experiences, second-screen activations, and personalised data overlays.

As sports consumption accelerates and digital engagement becomes the norm, telcos have a unique chance to move beyond connectivity andcapture new value. Join us to learn the playbook for turning content into revenue.​