Thought leadership at MWC Barcelona

MWC25 provided a wealth of thought leadership helping attendees turn their ambition and ideas into action - with insights on connectivity across the key areas of technology, business, industry and policy.

Iconic thinkers at MWC

Topic highlights - AI

Shifting Sands of Media

Industry leaders, Jessica Sibley, CEO of Time Magazine and Nicholas Johnston, Publisher, Axios  

questioned how AI is redefining newsrooms and how fragmentation is driving both disruption and opportunities for new business models.

The Web is Dead: Agentic AI and the Rise of the Post-Web Era

This session explored how agentic generative AI is reshaping creativity and collaboration by learning, adapting, and acting independently across industries. It featured expert speakers from Databricks, Microsoft and Amdocs and more.

The Transformative Journey of Generative AI in Enterprise

This summit, titled “Gen AI: experimentation to transformation” covered key discussion areas such as practical applications of gen AI, the foundations of successful implementations, strategies for moving from pilots to full-scale deployments and unlocking enterprise potential through scaled gen AI solutions. 

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Our speaker hall of fame

The biggest names in connectivity share their experience, expertise and vision at MWC.

See our 2025 speakers

Topic highlights - Security

MWC25’s Security summit

Five individual sessions covering topics like emerging technologies and digital transformation, gave insights into the mobile industry’s latest advances in security for the ecosystem.

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MWC25 Security conference

The conference explored the world of fraud and the challenge of scam messages, and gave insights on the impact this is having on the industry in its efforts to protect customers.

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Disinformation, Trust and Security

Experts discuss the shifting threat landscape - and the cutting-edge detection techniques redefining the field.

Topic highlights – Mobile networks

Keynote: Driving Europe’s Digital Future

We heard from the CEOs of Europe’s leading mobile operators as they came together to confront the challenges facing the continent’s digital progress.

Keynote: The Telco to Techco Transformation

The CEOs from leading Telcos around the world gave their insights on closing the gap between investment and revenue.

Keynote: Global Perspectives on Telecom Policy

Representatives from across the globe came together to talk about the importance of forward-looking regulation and the benefits of collaboration.

The GSMA at MWC

The GSMA is the organisation that produces the MWC series of events. It works to bring the connectivity ecosystem together to advance innovation and reduce inequalities around the world. During MWC25 the GSMA hosted summits and panel discussions looking at the industry’s hot topics. 

MVNO Summit

This summit highlighted the critical role of Mobile Virtual Network Operators in driving innovation, competition, and customer-centric services in the telecom space. Private networks, eSIM, 5G and AI were all on the agenda.  

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