What is MWC Connect? Your fast-track to meaningful business connections
At MWC26 Barcelona, thousands of industry leaders gather to connect, collaborate and create what’s next. For organisations not yet exhibiting, MWC Connect provides a simple, effective way to take part - delivering a curated schedule of guaranteed meetings with senior decision-makers matched to your goals.
It’s a low-effort, high-impact way to experience the event, build brand visibility and explore future opportunities in the global connectivity ecosystem.
How it works A concierge-style service from start to finish
Our dedicated GSMA team manages every stage of the process so you can focus on the conversations that matter most.
- Briefing & targeting - we identify your ideal prospects based on your objectives, sector and geography.
- Outreach & scheduling - we contact and secure confirmed meetings with qualified executives.
- On-site coordination - we handle introductions and ensure meetings run seamlessly.
- Post-event reporting - you receive a detailed summary of participants and outcomes.
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The MWC Connect team secured us excellent meetings with delegates, and more than half have converted into our sales pipeline.
Sadie Conley Demand Generation Specialist, Ozmo -
The meetings MWC Connect was able to secure for us were of value to us and enabled us to meet with some white space prospects and senior stakeholders from existing accounts we wouldn’t have been able to reach ourselves.
Natalie Katje Marketing Manager, Progressoft -
This experience has been very fruitful, I have no doubt about it.
Meeting the team was a pleasure and your attentiveness to detail was exceptional, making the entire experience worthwhile. I’ll be in touch for the next MWC!
Alex Riches EMEA Event and Marketing Manager, ServiceNow
New for 2026: The Networking Garden
We’ve created a new dedicated space on the Upper Walkway: a calm, professional meeting zone designed exclusively for MWC Connect participants who don’t have their own discrete space at the show.
This purpose-built area offers the perfect setting to host a small number of key conversations, showcase solutions, and enjoy a bundle of passes to witness the wider show.
The MWC Connect programme is an ideal way for future exhibitors and sponsors to experience the energy of MWC in a cost-effective, low-effort format – while laying the groundwork for a bigger presence in the years ahead.
Enquire about MWC Connect
Complete the short form below and a member of our team will be in touch to discuss your goals and confirm the right MWC Connect package for you.