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Sports Tomorrow Congress by Barça Innovation Hub
In 2026, Sports Tomorrow Congress raises the bar even higher, uniting groundbreaking sports technologies and global industry leaders under one roof.
As data, AI, and emerging tech redefine the game, FC Barcelona is out front, driving innovation with impact felt across the world.
The co-location of STC and MWC creates a powerhouse platform to connect, collaborate, and ignite the next wave of game-changing solutions.
What is Sports Tomorrow Congress?
Sports Tomorrow Congress is the epicentre where personalisation, analytics, and technology converge to shape the future of sport.
Global experts gather to share cutting-edge strategies to boost athlete performance, reinvent fan engagement, pioneer medical and analytical innovations, and showcase real-world case studies transforming clubs and organisations.
STC is where the future of sport picks up speed - and where tomorrow’s game-changing ideas become reality.
Tech Your Edge
"Tech Your Edge" is more than a slogan, it’s a vision.
It challenges decision-makers to rethink growth, performance, and investment through the lens of innovation.
“Tech Your Edge” is the driving concept of Sports Tomorrow Congress 2026, reframing the classic in-house or outsourced dilemma through the transformative power of technology. In today’s hyper-competitive, data-driven sports world, the true differentiator is how you harness technology to amplify every strategy.
At Sports Tomorrow Congress 2026, this idea shapes every conversation, every session, and every insight. It’s a celebration of bold thinking, smarter strategy, and the innovation that makes it possible.