The Agentic Enterprise: Building the People, Platforms, and Processes

15:15-15:40

Session 1: 25 Minutes of AI for a Live Audience

We’re taking our signature, no-nonsense monthly innovation briefing from the screen to the stage! Our experts will dive into the latest AI news, break down key topics and walk you through real case studies. In just 25 minutes, you’ll leave with practical ideas you can use right away and the essentials to keep up with AI.

15:45-16:15

Session 2: Aligning Creative Vision with Organizational Transformation

As AI fundamentally alters content production, the traditional dynamic between brands, agencies, and martech platforms is evolving. Join executives from Monks and Adobe for a candid fireside chat on the tectonic shifts reshaping the digital landscape.

This session addresses the structural realities of the intelligent era. We will explore the evolving role of the agency and how intelligent creative workflows are transforming the content supply chain. The conversation will focus on the critical organizational shifts required to navigate this transition, examining how organizations must restructure internal workflows to operationalize AI at scale. Attendees will discover how to align creative vision to organizational transformation.

16:20-16:50

Session 3: Reinventing Telco Marketing with AI-Driven Creative

In a landscape defined by commoditized connectivity and fierce price wars, Telco branding has drifted into a "sea of sameness." When every competitor claims the fastest 5G and the widest coverage, the product is no longer the differentiator—the brand experience is.

This session explores how AI is reshaping the creative frontier for telecommunications. We will move beyond the discussion of AI as merely a cost-cutting tool and examine its role as a machine for personalization. By leveraging AI-driven workflows, Telcos can shift from generic, broad-stroke campaigns to hyper-personalized, culturally relevant narratives that resonate on an individual level for a real-time relevance.

16:55-17:25

Session 4: Redefining C-Suite Partnership for the Age of AI

As artificial intelligence reshapes creative workflows and marketers deepen their technical acumen, the historic divide between the CMO and the CIO is no longer sustainable. In the modern enterprise, brand vision cannot exist without robust technical infrastructure. This session facilitates the critical need to bridge the gap between an organization’s storytellers and its architects.

Moving beyond theoretical discussion, we will address the traditional friction points between marketing and technology leaders. Attendees will learn strategies to dismantle operational silos, identify the right tooling and partners, and optimize MarTech stacks for AI-driven efficiencies. Join us to define a new standard for cross-functional leadership and build the alignment necessary to achieve stronger business outcomes in the intelligent era.

17:25-18:45

Monks & Adobe Networking Reception

Escape the hustle of the expo floor and unwind with Monks and Adobe. Join us for a relaxed cocktail reception designed to foster genuine connection. Enjoy beverages and bites and engage in open, peer-to-peer dialogue with fellow leaders at the intersection of marketing and technology.