CX-Factor: Can AI Truly Win the Customer’s Heart?

As telecom operators strive to enhance customer experience and operational efficiency, artificial intelligence is becoming a key differentiator in the industry. AI-powered recommendation engines personalise plans and offers, while conversational interfaces and voice assistants automate support, resolve inquiries quickly, and ensure 24/7 availability. These technologies not only improve customer satisfaction but also streamline operations by reducing costs and agent workload. Predictive AI enables proactive care by identifying potential issues before they arise, further strengthening customer loyalty and brand perception.

This session will explore how AI-driven solutions are transforming customer engagement and support in telecom, highlight real-world implementations, and provide practical insights into leveraging AI for both improved customer experience and operational excellence.