Vincent Pauwels

Speaker Bio

Vincent Pauwels is Co-Founder of November Five, a digital product agency based in Antwerp & Dubai. His work focuses on how brands build preference through experiences that people remember, not just use.

Over the past decade, Vincent has helped organisations such as Spotify, BASE, Telenet and Coca-Cola rethink the role of customer experience in a world where AI curates choice and loyalty is increasingly fragile.

This led to the development of MX™ — a memory-first approach that connects brand, product and strategy to create the moments people actually recall. At November Five, MX™ is applied across research, design and product delivery to shape preference and impact real business outcomes.

Vincent speaks regularly on the shift from seamless CX to memorable experiences, and how AI is accelerating that transition across industries.