Impact Programme - Innovation, technologies and entrepreneurship transforming the tourism sector


Tue, 27 Feb: 16:30 - 17:00 CEST

Open to All


Sky Stage, Hall 8.0 – 4YFN & Partner Theatres


Session Description

“Harnessing innovation, entrepreneurship and technological advances play a crucial role in advancing sustainable tourism development, and the tourism sector can significantly contribute to this endeavour through innovative approaches. The tourism sector is currently experiencing a profound transformation, largely propelled by the rapid evolution of AI and emerging technologies. These innovations are revolutionizing every aspect of the traveller’s journey and reshaping the sector such as:


1. AI facilitating immersive experiences that enhance the overall quality of travel. Virtual reality (VR) and augmented reality (AR);
2. AI-powered chatbots and virtual assistants are streamlining the booking process, providing real-time assistance, and addressing customer inquiries promptly and efficiently;
3. AI presents opportunities for optimizing operational efficiencies, enhancing marketing strategies, and gaining insights into consumer behaviours and trends. By leveraging data analytics and predictive modelling, businesses can make informed decisions, anticipate market demands, and innovate their offerings to stay competitive in a rapidly evolving landscape;
4. AI holds promise for promoting sustainability within the tourism sector. By analyzing environmental data and monitoring tourist activities, AI-powered solutions can help mitigate the negative impacts of tourism on fragile ecosystems and natural resources.
By embracing these innovations, we need to empower both travellers and industry stakeholders to navigate and thrive in an increasingly dynamic and interconnected global tourism landscape.


Therefore, UN Tourism aims to harness the transformative capabilities of Artificial Intelligence (AI) and deep technologies to foster an ecosystem of innovation and entrepreneurship within the tourism sector. By leveraging AI and related advancements, we need to unlock the sector's full potential in terms of economic growth, job creation, and sustainable development along People, Planet and Prosperity.”

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