Digital Planet

Welcome to Digital Planet, home of app, ad tech, ecommerce and marketing communication solutions at MWC Barcelona.

This is where experts gather to exhibit their knowledge, skills and services to the telecoms ecosystem – and where attendees can discover more during forums and presentations by the biggest players.

OFFICIAL SPONSOR

Catalonia: A Hub for AI and Digital Innovation

Catalonia is consolidating its position as one of Europe’s leading hubs for artificial intelligence and digital technologies. The region brings together over 450 AI companies, employs over 14.000 professionals, and attracted €289 million in foreign investment in 2023. It also ranks among the top three EU regions in AI funding and hosts 29 research centers, among them the Barcelona Supercomputing Center (BSC-CNS), the Centre de Visió per Computador (CVC) and the Institut de Robòtica i Informàtica Industria (IRI-UPC-CSIC).

Futhermore, the Government of Catalonia has launched the Catalonia AI 2030 Strategy, a 1 billion euro plan with 88 actions aimed at building sovereign digital infrastructures, fostering talent and research excellence, accelerating AI adoption in businesses and public services, and ensuring ethical and transparent governance in AI.

The Goverment of Catalonia is also commited to work towards a responsible AI, promoting global initiatives such as the Manifesto for Advancing Trustworthy AI.

At MWC Barcelona 2026, in the Catalonia Pavilion, we will showcase over 40 companies and research centers from our vibrant tech ecosystem. These organizations deliver cutting-edge solutions across strategic sectors such as Health, Manufacturing, Mobility, Space, and Retail.

Learn more