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Connected Industries
Sports and Entertainment
Supporting Sponsor
Explore new horizons in sports and entertainment
Sports and entertainment are being transformed by connected technology, and MWC26 Barcelona is where the industry comes together to explore what is next. From smart stadiums and frictionless fan journeys to immersive content and new commercial models, this is where operators, rights holders and venue innovators share how they are reshaping the fan experience.
You will hear practical insights on intelligent networks, digital twins, 5G slicing and AR, plus strategies that turn data into deeper engagement and measurable business outcomes. With large venues seeing a 67% rise in data usage year on year, the opportunity for innovation across the mobile ecosystem has never been greater.
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In the arena where sports and entertainment converge, innovation is the ultimate gamechanger. The future belongs to those who dare to reimagine the fan experience. Join us at the Sports and Entertainment Summit to explore the possibilities.
Faisal Zia
Technical Director, GSMA Foundry
Sports and Entertainment in numbers
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90%
Potential cost reduction for live event broadcasters from 5G connectivity¹
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67%
Annual growth in data usage in sports venues globally²
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320.7Mbps
Verizon’s 5G network average download speeds inside NFL Stadiums³
Meet the biggest players in Sports and Entertainment
Ready for your ‘drop the mic’ moment in business this year? MWC Barcelona opens up cross-industry collaboration between the world’s most influential organisations. In 2025, we saw adjacent verticals making up 56% of the audience, including some of the biggest names in live events, sport coverage and streaming. Find out more about showcasing your brand, innovations and expertise within this high-potential sector.