Better connected
Technology is continuing to infuse every aspect of sports and entertainment, creating more immersive experiences for fans at live events and at home. Globally, large venues are seeing a 67% growth in data usage year over year, presenting a huge market opportunity for the mobile ecosystem with significant innovation. Find out more about showcasing your brand, innovations, or expertise within this sector.
Sports and Entertainment in numbers
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90%
The amount 5G connectivity could enable live event broadcasters to cut production costs by¹
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67%
The annual growth in data usage in sports venues globally²
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320.7Mbps
Verizon’s 5G network average download speeds inside NFL Stadiums³
Meet the biggest players in sports and entertainment
Ready to have your ‘drop the mic’ moment in the spotlight? In 2023, we saw our largest attendee audience from non-telco industries, with adjacent verticals making up 56% of the audience - MWC continues to be the place where the ecosystem's most influential organisations come to get business done.
“I believe that there is a very clear and direct symbiotic relationship between a thriving creative industry and a thriving tech and internet ecosystem.”
- Greg Peters, co-CEO, Netflix
“We go to remote locations. We needed to broadcast this in a different way. So we decided to bring in a... virtual reality element of it. And the way it's done is actually we have 40 people on the ground. We have another 40 people on a studio in London. We have photo graphics. We have 25 people in a studio in Amsterdam, and 10 people in a studio in Barcelona - all at the same time working virtually together to produce the feed that then goes out to the world.
So you see what you see on TV is completely different than what we see when we're watching the cars on site. And it's something that is much more data intensive.”
- Alejandro Agag, Founder & CEO, Formula E
Sports and Entertainment Summit Agenda
Connected Industries · 27/02/2024 · 17:00 - 18:00 CET Physical
Sports and Entertainment Summit - How Mobile tech is transforming the Sports and Entertainment Vertical
Connected Industries
Connected Industries · 28/02/2024 · 17:00 - 18:00 CET Physical
Sports and Entertainment Summit - Creating a World Class fan and Guest Experience
Connected Industries
Connected Industries · 29/02/2024 · 11:00 - 12:00 CET Physical
Sports and Entertainment Summit - Enhancing the back office
Connected Industries
Connected Industries · 29/02/2024 · 12:30 - 13:30 CET Physical
Sports and Entertainment Summit - How the industry is embracing new technologies
Connected Industries
Sports and Entertainment thought leadership from across the GSMA
Get involved with Sports and Entertainment at MWC Barcelona 2024
Want to demonstrate how your business is delivering new and exciting experiences for fans? Whether you’re an established company, or an ambitious startup – exhibiting at MWC Barcelona can help you connect with industry leaders and grow your business.
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