Eva Ruiz Cendon

Head of Fintech and New Digital Partners – Southern Europe, VISA EUROPE

Speaker Bio

Eva is a passionate payments and technology senior professional, with over 20 years of experience and a never-ending commitment to driving innovation. From her early days in San Francisco, where she started her career in sales in B2B payments, until today as Head of Fintech for Southern Europe at Visa, she has had the opportunity to work for and contribute to the growth of leading players like Citibank, Santander Consumer Finance, Barclays, Mastercard and now at Visa, with transversal experience across Sales, Business Development, Marketing, Communications and Product design.


Eva is part of MujeresTech network, angel investor and mentor, including Visa’s The Other Half program.


She holds a BA in Business Administration by Asturias Business School (hybrid program with San Francisco State University) and Master in Marketing Science from ESIC.