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What is BREEZ?

GSMA is constantly exploring ways to improve our attendees’ experience at MWC Barcelona (the “Event”) through the use of leading, cutting-edge technologies. This year we are expanding our Biometric Recognition Easy Entry Zone (“BREEZ”) service to support the health and safety of the Event. BREEZ relies on facial recognition technology to (i) provide an instant identity check via photo matching in the online registration system (“Fast Track Photo & ID Check”), and (ii) identify and verify enrolled attendees in order to allow access to the Event premises and restricted areas (“BREEZ Venue Access”).

BREEZ lanes are currently available at the Event perimeter access points and the Ministerial Programme perimeter.

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Who can use BREEZ?

All attendees can use BREEZ to speed up their identity checks in the registration system via fast track Photo & ID Checking as well as taking advantage of a quicker and smoother access control functionality during Event days via BREEZ Venue Access. Enrolment in BREEZ is voluntary.

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How can I enrol to use BREEZ?

You can enrol in BREEZ during the Event registration process or any time after you have registered for the Event. Follow these simple steps:

  1. Grant your explicit consent to use BREEZ.



  1. Upon consenting, you will be directed to upload or take a photo via ScanVis Facial Recognition System for the creation of your biometric profile.


  1. The uploaded BREEZ photo will pass through a quality verification (QV) check to ensure that it is suitable for facial recognition. If the defined parameters are met, your biometric profile will be created. If they are not, you will be asked to complete the previous step again.


Your BREEZ photo will then be compared to your passport / EU national ID card photo using your biometric profile and a match score produced. If the score is above the system threshold, then your identity will be confirmed (if not, your photos will be checked and matched by a human). This is the fast track Photo & ID Check.


  1. Once your registration has been completed (paid / code provided) you will be enrolled into BREEZ and will benefit from BREEZ Venue Access, utilizing the BREEZ lanes at the venue for a touch-free experience.

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How can I opt out of BREEZ?

Your consent to participate in BREEZ remains valid for as long as you maintain your MWC account or until you opt-out of BREEZ.

You can opt out of BREEZ by withdrawing your consent at any time by accessing your registration account via https://register.mwcbarcelona.com/login and deselecting the BREEZ option, or by contacting [email protected]

If you do not consent to the use of BREEZ during the registration process, you have the alternative option of standard ID validation (managed via our Contact Centre) at registration and the use of a Digital Badge (available in the My MWC event app) to access the venue. Your ability to attend the Event is not affected by a refusal / withdrawal of consent.

If you withdraw your consent prior to or during the Event, you will need to use your Digital Badge (available in the My MWC event app) and scan in every time you enter the Event. As discussed above, in addition to providing BREEZ Venue Access, BREEZ provides Fast Track Photo & ID Check during the registration process by comparing your passport / EU national ID image to your BREEZ profile to verify that the document being entered matches the individual registrant. Please note that Fast Track Photo & ID Check utilizes biometric data and occurs instantaneously during the BREEZ registration process. The biometric token created for the image comparison process will be deleted four (4) weeks after the conclusion of the Event. Therefore, while you can withdraw your consent from BREEZ at any time, there is no opportunity to withdraw consent from the Instant Identity Check once that step of the registration process is complete.

Please note that although your consent remains valid for as long as you maintain your MWC account, your biometric data is only kept for 4 weeks after the Event. This is an important step to protect your information. Only when you register to a subsequent Event using your MWC account, the biometric token will be re-generated.


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How is my biometric data used and stored?

After you consent to BREEZ and upload a photo, our facial recognition software analyses facial features by taking measurements of data points that make up the face. These data points include the distance between your eyes and the distance from forehead to chin, etc. The technology processes a number of data points to create a real-time map of your face. This is converted into a secure data pattern using a complex algorithm to create your biometric token.

Your biometric token will be stored and retained in the European Union for the duration of the Event and securely destroyed within 4 weeks post-Event. GSMA is committed to protecting your personal data. We have implemented appropriate technical and organizational measures to ensure that your data is secured at all times. Each biometric token is encrypted and stored in a database separate from the raw data used in its creation.

If you are a returning BREEZ-enrolled attendee, once you register for the Event your biometric token will be re-created following the steps listed in the first paragraph.

During the registration process, BREEZ is used to compare the image from your passport/EU national ID card to your BREEZ profile to complete the Fast Track Photo & ID Check. At the Event, BREEZ will be used for the purposes of identification of enrolled attendees to provide BREEZ Venue Access. When you enter the BREEZ lane and approach a camera you will be recognised and granted access to the Event. This is done by matching the real-time image of your face with the biometric token created during the registration process.


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To whom is my biometric data disclosed?

If you choose to participate in BREEZ, your biometric data will be disclosed to the following third party supplier who carries out the facial recognition activities for the Event: ScanVis Ltd.


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If BREEZ is contactless, can I leave my Digital Badge and ID at the hotel?

All attendees are required to have their Digital Badge available to enter the external perimeter of the venue. The Digital Badge will also be the only way to access conference or partner sessions.

Everyone in Spain is legally required to carry a valid ID or passport at all times. Therefore, attendees should keep such identification documents with them during the Event.


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Where can I find more information about GSMA Privacy Policy?

For further information on how GSMA handles your personal data and how to exercise your privacy rights please check our Privacy Policy available at https://www.mwcbarcelona.com/l...

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