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Discover our MWC Barcelona themes

In an ever-changing world, it takes flexibility and agility to adapt to the future. Connected Impact is our key theme for this year’s event, showcasing how the entire mobile ecosystem can transform our lives.


Connectivity Sponsored by

As COVID-19 pushes network resilience to its limit, its value to society has never been greater. 2020 was to be the year of 5G but faced with social and financial uncertainty, the spotlight has also fallen on legacy technologies to deliver life’s ‘new normal’.

Telco infrastructure is proving to be agile, and the partnerships between cloud and network leaders could be seen as a sign that network providers are proactively looking to shift to a hybrid model to meet changing demands. COVID-19 has become a key protagonist for change, but who will the real winners be in a hybrid-5G world?

Key topics

  • 5G deployment & 6G Planning
  • Open RAN
  • Enterprise & Private Networks
  • Building to the Edge
  • Connectivity for Good
  • Telco Cloud
Connectivity

Connected Industry

Through faster speeds and stronger connections, 5G has become a catalyst for next generation IoT services. Enabling networks to extend securely to remote locations means technology is solving pain points for many industries such as FinTech, Manufacturing, and Health, among others.

Intelligent connectivity will continue to play a transformational role across these industries for many years but with the markets adapting to the global health crisis, how can mobile develop its solutions and business propositions to ensure mobile is a key partner for the long term?

Key topics

  • Industrial IoT
  • Vertical use cases, opportunities & outlook
  • Digital Supply Chain
  • Telcos as the ideal partner for all industries
  • IoT-enabled industries
Connected Industry

AI Sponsored by

Artificial intelligence delivers value not only for network capacity planning, but to nearly every other aspect of business and industry. A recent report by Accenture showed that 84% of C-suite executives believe they must leverage AI to achieve their growth objectives, with three out of four C-suite executives believing that if they don’t scale AI in the next five years, they risk going out of business entirely.

With the stakes higher than ever, AI investment is set to top £170 billion by 2025, according to KPMG. With AI integrated into networks, business, and services, where should investment be prioritised?

Key topics

  • AI-ready Industry & Enterprise
  • AI & Employment of the future
  • Getting past bias with AI
  • The role of AI in building public trust
AI

Startup Innovation

In times of uncertainty, it’s innovation that safeguards a company for future success. Join us at 4YFN, the startup business platform of MWC Barcelona where industry leaders, founders, funders and experts share their vision and latest developments in cutting edge technology.

See how corporates and startups bring to light the best practices in order to successfully collaborate with each other and discover how new tech will influence humanity and society in the future and four years from now.

Key topics

  • Founders
    • Growth
    • Product Leadership
    • Scale Up
  • Corporate Venturing
    • Open Innovation
    • Deal Flow
  • Tech Horizon
    • AI
    • Quantum Computing
  • Creative Minds
    • Content Creation
    • Gaming & E-Sports
Startup Innovation

Future Society

As the COVID-19 pandemic put society on an unexpected pause, the importance of strong, ethical and fact-based leadership became more apparent than ever. Technology and connectivity played a crucial role in bridging the gap between those leading and their stakeholders, whether at an enterprise or national level. With some lessons learnt, what role will tech play in the post-lockdown world? Can we get rid of some “bad” habits as a society and make this an opportunity to drive positive and socially effective policies alongside technology for all?

Key topics

  • COVID-19 Recovery & Tech
    • Track & Trace
    • Information spread and misinformation
    • Digital Health services
  • The new workplace
    • Remote work
    • Bandwidth & Connectivity
    • The new shape of the enterprise market
  • Tech for Good
Future Society

Creative Technology

Technology plays a key role not only in the consumption and distribution of creative arts, but increasingly, in its creation as well.

Streaming platforms are quickly flooding the market, with greater selection than ever before. The recent lockdowns across the globe have put an even greater onus on these services to deliver content to people’s living rooms. Streaming services targeting youth, or even mobile-only platforms have all been launched over the last 12 months. Is this fragmentation in the customers’ and industry’s best interest?

Key topics

  • Mobile entertainment do’s and don’t’s
  • E-Gaming and Engagement
  • Mobile tech at the heart of creative arts
  • Media platforms and over-fragmentation
  • The future of events – physical and online
Creative Technology

Customer Experience

The customer journey needs to be simple, tailored and engaging. The digital battleground, open to all brands and products, can become a muddled space from which it is difficult to stand out. Customer insights are key to creating a message, campaigns and promotions in accordance to the target buyer.

Personalisation and seamless experiences are the product of intelligence gathered from mobile and digital technologies, a focus which this theme will discuss across industries. With such a crowded digital market, how can brands continue to innovate and personalise?

Key topics

  • Customer journey and segmentation/personalisation
  • The power of data & AI in engaging the customer
  • The future of personalised advertising
Customer Experience