The Telecom Retail Summit

Your Store is Your Brand. Why Telecom Retail is Falling Behind and How to Leap Forward.

Telecom sells the most advanced technology in the world, yet delivers one of the least inspiring retail experiences in modern commerce. Apple gets it, why are telcos lagging behind?

In the IQ Era, that disconnect is no longer survivable. Join us for this summit as we bring together industry leaders and futurists to address the challenges and set the stage for what the Store of the Future needs to become.

9:00 - 9:15 AM - The State of Telecom Retail

This opening session provides a clear view of where telecom retail stands today and the forces reshaping it. We’ll look at how customer expectations have evolved, how buying journeys have become hybrid and non-linear, and why the store remains the most powerful brand moment telecom has, even as digital continues to grow. This sets the stage for the conversations to follow and why evolution of telecom retail is no longer optional, but foundational to brand survival.

9:15 - 9:45 AM - We Sell the Most Advanced Technology on Earth. So Why Does the Store Feel Stuck in 2009?

This candid panel digs into the uncomfortable truth of why the telco in-store experience feels so behind other retail sectors. The store is not just a channel. It is the brand in physical form. We'll explore what leading retailers get right, why telco struggles to keep up, and what brands are doing to close the gap.

9:45 - 10:45 AM - Inside the Store of the Future

Modern retail leaders aren't asking for more tools. They're asking for better outcomes. This session examines how agentic AI and intelligent automation are shaping the shopping experience and what it takes to design a Store of the Future that scales, adapts, and delivers value across customers, associates, and the business.

Why Apple Gets It and Most of Us Don’t

This is not about copying Apple. It’s about understanding the principles they’ve mastered. We’ll break down what great retail brands get right when it comes to experience and connect those lessons to a clear vision for the future of telecom retail, where stores are simple, intelligent, and human, and where technology supports the experience rather than dominating it.

From Automation to Agentic Commerce and How the Store Adapts

This session looks beyond automation to agentic commerce. We’ll explore how intelligent systems can proactively support customers and associates, adapt in real time, and orchestrate experiences across physical and digital touchpoints. The result is a hybrid store experience that feels responsive instead of rigid.

The Invisible Supply Chain Experience

Inventory, consignment, and supply chain matter even more than you think. Customers may never see your supply chain, but they feel it every time products aren't available or processes break down. This session explores modern approaches to inventory management and consignment models, and why operational excellence behind the scenes is critical to delivering a frictionless store experience on the floor.

10:45 - 11:25 AM - A New Era of Modern Branding and Customer Connection

Unpack how modern consumers actually think, feel, and buy today. This session will challenge legacy assumptions about loyalty, attention, and experience, and show why brands that win tomorrow obsess over emotion, relevance, and human connection...not just the transaction.

11:25 - 12:25 PM - Your Network Is Intelligent. Your Store Is Not. That’s the Problem. 

Best-Practice BSS/OSS Integrations for Modern Retail.

Great retail experiences don't happen on top of broken systems. They happen when BSS, OSS, activations, and sales platforms work together seamlessly. This session breaks down what good integrations really look like, why the spaghetti bowl tech stack and legacy approaches are holding retailers back, and how smarter architecture enables faster, cleaner, and more human in-store experiences.

12:25 - 12:30 PM - What Comes Next for Telecom Retail

The store is still where brands are felt, trusted, and remembered. In our closing, we'll connect the ideas you've heard into a clear picture of what comes next, and invite you to experience what the Store of the Future can look like when vision turns into reality (just steps away).

12:30 - 1:00 PM - Break & Networking with a Store of the Future Demonstration

Step into a live demonstration of what modern telecom retail can look like. Explore new flows, smarter experiences, and real examples of how technology and creativity come together to create a store customers actually want to be in.