Unleashing Creativity through the Human-Robot Duality in Marketing


Wed, 28 Feb: 11:00 - 11:30 CEST

Open to All


Banco Sabadell Stage, Hall 8.1 - 4YFN


Session Description

In the dynamic landscape of marketing, the fusion of AI and human ingenuity opens up exciting possibilities, while also presenting challenges. A common misconception pits creativity against performance, a notion we're keen to challenge. Our session explores the innovative and unorthodox partnership between artificial intelligence and marketers, probing the consequences for data privacy and consumers. It's an invitation for technology, data, and creative experts to unite intentionally, harmonizing their expertise for consistently impactful outcomes.


Generative AI stands as both a muse for creating innovative campaigns and a potential source of AI hallucinations, which could pose substantial risks to a brand's reputation. This session will explore the wide spectrum of Generative AI's potential, emphasising the dual necessity and opportunity for marketers to broaden their skill set. Delve into the question of whether AI is a necessity for cultivating authentic relationships with consumers or merely a tool to enhance marketing strategies.


Join us for a discussion on AI-powered marketing, where the panel will explore AI's marketing pros and cons, brand safety insights, AI's role for small agile teams in large campaigns, and its creative potential to maximize human creativity.

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