Melissa Kruse

Senior UX Content Design Manager, Back Market

Speaker Bio

Melissa has 20 years of experience as a content creator, from newspaper reporting to creative copywriting to UX content design. Currently a Senior UX Content Design Manager at Back Market, she focuses on how content creators can use AI tools to be more efficient in their jobs rather than fearing them. She believes this technology should be leveraged to expedite tedious tasks, thus making more time for the aspects of content design that only humans can do for other humans.

The AI revolution is here, and Melissa’s professional focus is on the evolution to come — incredible service opportunities and ethical pitfalls included. She holds that the role of content creators is crucial in seizing the one and navigating the other.

An American living in Berlin, Melissa has also worked at HelloFresh, GetYourGuide, and Microsoft, among other tech companies.