Peer Naubert is the CMO and Managing Director of Bundesliga International GmbH, 100% subsidiary of Bundesliga’s governing body DFL Deutsche Fußball Liga GmbH overseeing global marketing, international media rights and commercial partnership sales. Before being named CMO in July 2023, Peer was Bundesliga’s VP Marketing driving global interest and awareness while growing commercial partnership business.
Peer has worked at the DFL Group since 2018. Before joining the DFL, he served as Senior Vice President Market Development at SPORTFIVE (formerly Lagardère Sports), where he was responsible for the development and implementation of internationalisation and growth strategies for rights holders in new markets. The business economist’s activities during this time including supporting the National Football League (NFL), as well as various national European football clubs in their internationalisation activities in Europe, China, South-East Asia and North and Central America.