Audience cultivators will create and efficiently monetize entertainment in one or multiple forms (e.g., video streaming, music or gaming). These companies must know their core audience, focus ruthlessly on balancing content differentiation with cost efficiency and make sure that their services are included in audience aggregator platforms and bundles. Today’s economics show that pure-plays in a single category will struggle, particularly against deep-pocketed new entrants, so diverse revenue streams are vital.
Mobile is the first mode of access to entertainment for consumers. From social media to watching long form content, all forms of entertainment is via their mobile/communication devices. For the comms industry, a constant struggle is around increasing the ARPU and retention. In an attention economy, how do you sustain and engage your consumers. How advancements in technology is enabling comms industry to cater to rising and ever evolving consumer demand?
*We are anticipating a busy MWC Barcelona, so seats will be allocated on a first-come, first-served basis. Therefore, please ensure you make your way to your desired sessions early