Berkley Egenes is the Chief Marketing & Growth Officer at Xsolla specializing in creating and marketing video game commerce solutions aimed at helping our partners reach more players and earn more revenue around the world. He is a creator of successful partnerships, collaborations and campaigns for brands and organizations aimed at elevating their awareness, perception and experience in the global marketplace. With over 23 years of marketing and product integration experience, he brings his talents to Xsolla from the esports industry where he most recently helped build the Ghost Gaming brand, sponsorship sales, media relations, social presence and online store, prior to its acquisition. As their Head of Marketing // CMO, he built numerous campaigns aimed at engaging with fans and activating brand partnerships featuring gaming pros and creators in Fortnite, PUBG, CS:GO, Gears of War, Rocket League and Apex Legends, across three continents before being acquired by Skill Shot Media in Atlanta.
An agency and global brand veteran, he has led marketing organizations focused on driving engagement and results at the intersection of brands, technology, sports & entertainment genres having represented blue chip organizations including: NEXTVR (immersive virtual reality live sports & entertainment experience - acquired by Apple), MERIDIAN (retail-focus SaaS-based augmented reality platform), Alcatel/TCL, VIZIO, Kellogg’s, AB-InBev, NASCAR, IBM, Walmart, and CVS. A maker and partner of bringing brands together, he has created value-driven engagement opportunities with the USOC, NFL, MLB, NBA, Live Nation, FC Barcelona, NASCAR, Disney-Pixar, Ford, American Red Cross & the Food Network.
A graduate from Texas A&M University with a bachelor’s degree in marketing and a certificate of international business. He also earned his master of business administration degree from the University of Notre Dame.