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Session Description
Verònica Fuerte, founder of Hey, will explore the essential role of graphic design in defining the brands of both emerging tech startups and established giants. This talk will cover how strategic design shapes visual identities that communicate innovation and engender trust. Through selected case studies, learn about the transformative impact of design on brand perception and the importance of aligning visual identity with a company's core values. Explore insights into using design as a strategic asset in the competitive tech landscape.