Khalifa Al Shamsi is the Chief Executive Officer at e& life.
He has over 30 years of experience in the telecom, media, and ICT industries. He was appointed as the CEO of e& life in February 2022 with the mandate to expand the digitalportfolio of the business pillar of e& life that brings the next generation digital world to the consumer’s fingertips, utilising the latest technologies, smart platforms, and apps in fintech, entertainment, retail and mobility services.
Khalifa’s extensive expertise in telecom and digital services, coupled with a strong commercial and technical background, has also played a key role in the success of Etisalat UAE, rebranded as etisalat by e&. He spearheaded the Group’s first move into the technology space with the successful deployment of mobile services, fibre-based broadband and advanced data services.
Harnessing the company's ambition to create a ‘larger-than-life’ customer experience, Khalifa will add next-gen technology and service offerings to the portfolio of e& life, bring the dynamic digital world into the hands of consumers, utilizing the latest technologies, smart platforms and applications in fintech, entertainment, retail and mobility services, as well as curating and capturing new opportunities in the digital marketplace.
In his previous role as the Group Chief Corporate Strategy & Governance Officer of e&, Khalifa contributed significantly to formulating the vision and future strategic priorities of the organisation, developing robust strategic initiatives in alignment with the long term vision of the company.
Previously, as Group Chief Digital Services Officer, a first for any telco in the region, Khalifa paved the way for the organization’s digital vision. The devised digital vision incorporated multiple industry verticals to provide advanced communication and cloud services, building capabilities for various digital solutions for the future and introduction of IoT/M2M solutions that play an essential role in advanced platforms today. This ignited a multitude of opportunities to work on various smart projects and initiatives for both the public and private sector enabling the digital transformation journeys of governments, corporates and enterprises.
He has held several leadership positions within the Group, including Head of Mobile Networks and Chief Marketing Officer. In addition, Khalifa serves as Chairman of e&money, evision and STARZPLAY. He is also actively associated with industry organisations like UAE International Investors Council (UAEIIC).
In addition to these positions, he is the board and executive committee member of Saudi Arabia’s Etihad Etisalat ‘Mobily’ and a board member of Careem and WIO bank. He was also a former board member at PTCL/Ufone in Pakistan and Etisalat Afghanistan.
Khalifa has a Bachelor’s degree in Electrical Engineering from the University of Kentucky, USA.