Andreu is a seasoned digital innovator with a rich blend of engineering expertise and business acumen, currently serving as the Chief Digital Officer (CDO) at PortAventura World. He leads Adventure Labs, an innovative unit dedicated to developing and scaling new digital products and ventures within the Location-Based Entertainment sector. With a career spanning over 15 years, Andreu has been instrumental in the growth of tech startups, holding founder roles and senior positions in major corporations like BCG Digital Ventures (BCG DV) and Unilever. His diverse background also includes impactful work in product and technology across various industries, such as energy, climate change, transportation, and IoT. Andreu's journey reflects his commitment to leveraging technology for creating meaningful and engaging digital experiences, positioning him as a key player in the evolution of digital entertainment.