Masood M. Sharif Mahmood is the Chief Executive Officer of e& UAE.
With an illustrious career and a strong drive for results, Masood is a true people leader, focused on bringing growth in e& UAE, the telecoms pillar of e& in the UAE. Masood drives the company’s strategic priorities through a lens of operational efficiency, generating value creation and having a customer-centric approach to drive sustainable growth.
While his primary focus in UAE are the commercial functions, technology, and IT encompassing all areas in the country, his expertise in operational and financial areas has led to developing high-performing teams, establishing a collaborative and growth-oriented work culture, and executing development strategies that have elevated business performance in his past assignments.
Masood brings over 21 years of experience with a proven accomplishment record of building and transforming businesses in communication and technology.
During his last leadership role, he was the CEO for around a decade of Yahsat, a global satellite communications company, wholly owned by Mubadala Investment Company. Since his appointment in 2012, Masood has managed its operational capabilities on a government and commercial level. He successfully expanded the business’ global footprint, having overseen Yahsat’s operations growth into 50 markets.
He led and executed the successful consolidation of UAE’s commercial space sector with Yahsat’s acquisition of the mobile satellite operator (Thuraya), leading to considerable shareholder value creation, a key pre-requisite and enabler for Yahsat’s public debut in 2021.
Prior to joining Yahsat, Masood was the Vice President at Mubadala, where he headed the ICT department and steered the corporate strategy and asset management of its strategic portfolio, such as Yahsat and Injazat.
Masood also has ten years of experience in investment management and business development, holding various executive positions within government and semi-government entities such as Dubai Investment Group, and the Executive Office of H.H. Sheikh Mohammed bin Rashid Al Maktoum.