Anna-Mari Ylihurula

SVP, Corporate Customers, DNA Oyj

Speaker Bio

Anna-Mari is Customer-oriented, visionary business leader with strong competency in strategic management and change management. Over three decades experience in service, property and facility management, IT and Telco Industries in different management roles and M&A. She has a proven track record in implementing new business models and turning around business units to ensure increased profitability and competitiveness using digitalisation.


She is passionate about digitalisation and inspired to help companies in many different industries to create new digital business, shape processes and serve customers in new ways by using digital tools. This leads to greater customer intimacy and operational excellence. 


DNA is part of the Telenor group, one of the largest operators in the Nordic countries and world's leading suppliers of IoT solutions.
Together with our 18 000 professionals we can develop, operate, and serve our Finnish and Nordic customers.