Bryan Bachner

General Manager Barça Vision & Managing Director USA & APAC, FC Barcelona

Speaker Bio

Bryan Bachner is the Director of Barça Vision as well as Managing Director (Americas and APAC) for FCB. He is responsible for helping define Barça digital strategy and developing projects in web3, metaverse and blockchain. His market work in APAC and the Americas involves commercial activation, brand development and legal transactions for FCB managed through our offices in Hong Kong and New York City.