Laura Martinez Celada

VP Growth and Success, The Hotels Network

Speaker Bio

Laura is a co-founder of The Hotels Network, a technological company that enhances hotels' direct channels through personalization, improving web conversion rates for more than 19,000 hotels worldwide. The company collaborates with renowned brands such as One & Only, NH, Catalonia, Palladium, Jumeirah, Minor, and Penta Hotels.


She previously co-founded in 2011, an online home exchange platform for families focused on facilitating global travel by exchanging their homes. The platform attracted 80,000 members in 159 countries and was sold to the leader of in 2016.


Before her current role, she coordinated the Account Management team at Duplex Marketing, an online marketing agency working for brands such as Dove, AXE, Knorr, and Zespri. She also held positions as an Account Manager at agencies within the BBDO group and as a Brand Manager at Stork and IMP International in Barcelona, Malmö, and Milan.


Laura graduated from the University of Loughborough, UK, and Valladolid in Business Administration and Marketing. She also holds an Executive Leadership Program at the University of Oxford.