As Marketing & Data Director, Matt brings his outstanding digital marketing and customer experience skills to place the customer right at the centre of Spark’s thinking and actions. Matt joined Spark in 2018 and was previously based in Amsterdam as European Managing Director for agency AKQA – one of the world’s leading innovation and brand experience agencies, with responsibility for ten offices across five countries. Over a 20-year career Matt has built an impeccable international reputation with some of the world’s greatest brands – Nike, Heineken, Mini, Rolls Royce, Siemens, EA Sports, Audi, Phillips, Tommy Hilfiger and KLM amongst others. He has extensive experience using data and technologies like Artificial intelligence (AI) to enable organisations to better understand and predict their customers’ needs more accurately. Matt holds a Master of Commerce from the University of Auckland.