SPORTS TOMORROW CONGRESS

Tech Your Edge

Build from Within or Bring in the Best? 

How technology drives smarter talent and asset strategies 

In elite sport, every organization eventually faces a strategic dilemma: 

Should we build our future from within, or buy it in from the outside? 

This timeless tension—between developing internal talent or acquiring proven performers and assets—defines much of the decision-making at the highest levels of competition. Clubs, federations, and performance institutions must constantly choose between investing in their own growth and culture or accelerating success through external acquisitions. 

"Tech Your Edge" is the unifying concept for Sports Tomorrow 2026, reframing this classic dilemma through the transformative power of technology. It recognizes that in today’s hyper-competitive, data-rich sports world, the true differentiator isn’t just whether you build or buy—it’s how you use technology to amplify either strategy. 

Technology helps you build smarter: 

• Develop athletes through precision training, wearables, and AI-driven coaching 

• Improve long-term performance using data and injury prevention systems 

• Grow internal cultures of innovation, development, and continuous feedback 

Technology also helps you buy better: 

• Identify talent with predictive analytics and global scouting platforms 

• Minimize risk in signings and acquisitions using data-driven models 

• Invest more strategically in players, staff, clubs, or technologies 

"Tech Your Edge" is more than a slogan—it’s a mindset. It calls on decision-makers to rethink growth, performance, and investment through the lens of innovation. Whether you're building greatness from within or bringing it in from outside, technology is your sharpest competitive advantage. 

At Sports Tomorrow 2026, this concept will guide all creative, content, and discussion. It’s a celebration of bold thinking and smarter strategy—made possible by innovation. 

Agenda 2 March 2026 | 9:45 AM – 18:45 PM

• 9:45 – 9:50 | TECH YOUR EDGE: SPORTS TOMORROW CONGRESS 2026 |OPENING   

• 9:50 – 10:00 | THE DYNAMIC ODE OF THE ATHLETE: EPIGENETICS & INJURY RISK 

• 10:00 – 10:10 | THE ATHLETE’S HIDDEN SIGNALS: INFLAMMATION & IMMUNOMICS 

• 10:10 – 10:20 | ENHANCING BRAIN-BODY PERFROMANCE THROUGH NEUROCOGNITIVE TRAINING 4.0 

• 10:20 – 10:30 | PRECISION FUELING THROUGH SPORTOMICS: NUTRITION X INJURIES 

• 10:30 – 11:10 |FROM DNA TO DIGITAL TWINS: GENOMICS & PREDICTIVE INJURY MODELING 

• 11:10 – 11:20 | ROUND TABLE — “THE FUTURE ATHLETE: INTEGRATING ADVANCED BIOMEDICAL DATA, AI & DIGITAL TWINS”  

• 11:20 – 11:50 | COFFEE BREAK 

• 11:50 – 12:10 | AMPLIFYING THE IMPACT ON NUTRITION PROTOCOLS 

• 12:10 – 12:40 | WHERE FATIGUE BECOMES VISIBLE. ZERO PUNCTURES, REAL-TIME LACTATE WITH ONASPORT 

• 12:40 – 13:00 | SPORT SCIENCE 2.0 IS MESSY, TIME TO CLEAN IT UP 

• 13:00 – 13:15 | TBC – TO BE CONFIRMED 

• 13:15 – 14:45 | LUNCH BREAK 

• 14:45 – 15:05 | TBC – TO BE CONFIRMED 

• 15:05 – 15:20 | TURNING BROADCASTS INTO DYNAMIC MEDIA: AI PRODUCT PLACEMENT IN REAL TIME 

• 15:20 – 15:35 | TBC – TO BE CONFIRMED 

• 15:35 – 15:50 | FROM CLUB TO CULTURE: EXPANDIG BARÇA'S IDENTITY 

• 15:50 – 16:05 | SMELL YOUR BARÇA 

• 16:05 – 16:35 | AFTERNOON BREAK 

• 16:35 – 17:00 | TRAINING YOUNG STARS 

• 17:00 – 17:25 | LIFE AFTER THE 90 MINUTES 

• 17:25 – 17:50 | THE GAME CONTINUES. FROM THE ESSENCE OF SPORT TO ENTREPRENEURIAL INITIATIVE 

• 17:50 – 18:20 | BARÇA'S UNIQUENESS FROM INSIDE DE LOCKEROOM 

• 18:20 – 18:30 | FC BARCELONA | INSTITUTIONAL CLOSURE