Technology will continue to infuse every aspect of sports, creating a more immersive experience for fans at live events and at home. Across the globe, stadia are investing in connectivity solutions to enhance the fan/guest experience, from driveway to driveway. Mobile apps providing travelling and parking info, as well in stadia queueing times, are common and frictionless payments to enable speedier purchase of refreshments are growing. At home, the use of on-screen graphics and insights provides a better UX for the armchair fan.
This session will explore how technology is enabling the delivery of a more immersive and better fan/guest experience.
*We are anticipating a busy MWC Barcelona, so seats will be allocated on a first-come, first-served basis. Therefore, please ensure you make your way to your desired sessions early