The partnerships you haven't made yet are waiting at MWC

Growth rarely comes from staying within your own industry. 

The organisations finding new opportunities today are those building partnerships across sectors, combining expertise, technologies and audiences in new ways. That's exactly what makes MWC Barcelona unique. 

More than 105,000 attendees from 207 countries and territories come together at MWC, creating one of the world's most influential gatherings of business leaders, technology innovators, policy makers, founders and investors.  

For telecoms companies, it remains the industry's most important annual meeting point, with more than 90% of global telco groups represented. But increasingly, MWC is where connectivity intersects with every sector being transformed by technology. In fact, 58% of attendees now come from industries beyond the core mobile ecosystem.  

That means operators, vendors and technology providers can meet decision makers from healthcare, finance, manufacturing, retail, automotive, aviation and many other industries, all in one place.  

Find out more about sponsoring or exhibiting at this year’s event. 

Where industries converge 

Connectivity is now critical to almost every sector. Businesses are exploring how AI, 5G, cloud, IoT, cybersecurity and satellite technologies can help them become more efficient, innovative and competitive. These shared priorities create opportunities for collaboration. 

At MWC, conversations happen between organisations that might never otherwise meet. A manufacturer looking to digitise operations can connect with network providers. A healthcare organisation can explore new AI-enabled services. A fintech company can identify partners that help scale new customer experiences.  

This cross-sector convergence is one of MWC's greatest strengths. It gives attendees access not only to their existing ecosystem, but also to entirely new markets, customers and partnership opportunities. 

“MWC has an intensity and compactness that only exists here, in Barcelona.  Nowhere else offers the same access to our clients and ecosystems in one place. We rarely go to another show where we do as much in such a short space of time.   

We know the telco industry is not just telco, it's the bridge into tech. We have automotive clients here, we have government clients here, we have financial services clients here. MWC is an industry melting pot with telco at its heart." 

Amanda Steimberg 
Global Industry Leader, Brand Marketing and Communications, EY 

Meet the people who make the decisions 

The value of networking depends on who is in the room. 

At MWC, almost 45% of attendees are director level or above, while 17% are C-suite executives. These are the people shaping strategy, approving investments and driving transformation across their organisations.  

For attendees, that means fewer barriers and faster progress. Meetings that might normally take months to arrange can happen face-to-face over four days in Barcelona. Whether you're seeking customers, strategic partners or investors, the people with the authority to act are there.  

Designed to create meaningful connections 

MWC is more than a large event. It's built to help people find the right connections. 

Alongside networking hubs, attendees can use the MWC Series App, MWC Connect, roundtables, executive lounges, curated networking and targeted industry programmes to identify and engage with relevant contacts before, during and after the event.  

The impact is clear. More than 86% of attendees reported finding the valuable business contacts they were seeking. During MWC26 alone, attendees exchanged over 625,000 messages through the event app and arranged approximately 15,000 meetings. 

One event. Unlimited opportunities. 

Every attendee arrives with different objectives, but the outcome is often the same: new conversations that lead to new opportunities. 

Whether you're a telecoms leader looking for growth beyond traditional markets or a vertical industry organisation seeking technology partners, MWC brings together the people, industries and ideas that can accelerate your next move. 

Because the partnership that transforms your business is rarely found by staying in your own lane. It's found when worlds connect. And nowhere does that happen better than MWC Barcelona.  

Find out more about sponsoring or exhibiting at this year’s event.