EY at MWC26 Barcelona and 4YFN

Hear MWC event experiences from the consulting firm helping to shape the future with confidence.

About EY Theme headline sponsor

At EY, our purpose is 'Building a better working world'. The insights and quality services we provide help build trust and confidence in capital markets and economies the world over. We develop outstanding leaders who team up to deliver on our promises to all our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.   

  • MWC is the moment when all our clients gather and share their views of what's going to come up within the next four to 12 months. We want to capture that thinking, because it's incredible intel for our client teams. That learning and those connection points are really critical for us. Everything else that follows in the year is a pulse after MWC.  

    We bring the best of EY here – all our subject matter experts, our best insights and our best thinking. Over four days, we manage over 20 print interviews and broadcast interviews, alongside a high volume of analyst relations meetings.  It's a very focused time when we brief for the year.  

"Connecting with clients is our primary purpose, but we also have a relationship with 4YFN. It’s strategic not only due to the target audience, but also the fact that it’s located in another location in the venue. That, combined with the speaker opportunities within MWC gives EY a presence across the event. 

MWC has an intensity and compactness that only exists here, in Barcelona.  Nowhere else offers the same access to our clients and ecosystems in one place. We rarely go to another show where we do as much in such a short space of time.  

We know the telco industry is not just telco, it's the bridge into tech. We have automotive clients here, we have government clients here, we have financial services clients here. MWC is an industry melting pot with telco at its heart."

Amanda Steimberg
Global Industry Leader, Brand Marketing and Communications