4YFN and Korea International Trade Association Sign MOU to Strengthen Startup Collaboration at 4YFN

The GSMA and Korea International Trade Association (KITA) have signed Memorandum of Understanding (MOU) at MWC26 Barcelona to formalise collaboration through cross-marketing promotion of 4YFN and NextRise, [left to right] the Director of the Startup Global Scaleup Department at the Korea International Trade Association (KITA), Sebeom Park; the Executive Vice Chairman of the Korea International Trade Association (KITA), Inho Lee; the CEO of GSMA Ltd., John Hoffman; the Project Manager at GSMA, Gene Sanders Jr. 

GSMA Ltd. CEO John Hoffman and KITA Executive Vice Chairman Mr. Inho Lee formalised the partnership at a signing ceremony on Wednesday, 4 March, strengthening ties between 4YFN’s global startup ecosystem and NextRise’s dynamic startup community. 

The signing confirmed that the GSMA, the organizer of 4YFN, will promote NextRise at the next editions of 4YFN where the startup event is co-located with global editions of MWC including MWC26 Shanghai and MWC26 Doha. In turn, KITA, the organizer of NextRise, will promote 4YFN at KITA Next Rise event in Seoul.  

The partnership reflects the shared commitment of 4YFN and Next Rise to support ambitious founders seeking to scale internationally. By combining 4YFN's position as the global launchpad for startups with KITA's expertise in helping Korean enterprises expand overseas, the collaboration will create new opportunities for founders, investors, and industry leaders to connect and drive innovation.