Speaker Bio
As Chief Marketing Officer (CMO) at the GSMA, Lara Dewar drives the Association’s global marketing and communications strategy to support and enable business success for the GSMA and its members. Additionally, Lara leads GSMA Membership and is responsible for enhancing member engagement, growth, and satisfaction, ensuring that the GSMA continues to deliver value to its global community.
Lara is a global leader with over 20 years of knowledge in industries shaping our world. She is motivated by the trust bestowed upon marketing and communications professionals to tell compelling stories that spark the imagination. Since joining the GSMA in January 2020 as Global Head of Communications, Lara has successfully shaped the organisation’s communication strategy during a tumultuous time and comes to the seat with extensive CMO experience. From financial services and energy to charity and telecoms, Lara has applied her strategic and collaborative approach to leadership to drive transformation in its truest sense.
Before joining the GSMA, Lara worked at World Vision where she held positions including Chief Marketing & Development Officer and Partnership Leader. In this role, Lara was responsible for reputation management across a $2.5 billion-dollar enterprise operating in 100 countries with over 38,000 employees. She has also held executive positions at Crossroads Media Group, Jameson Bank, Direct Energy, and Thomas Cook Group. The breadth of Lara’s career means that she brings a holistic understanding of how businesses work and the function of marketing and communications in driving growth.
Lara holds a B.A. degree in English & Women’s Studies from the University of Western Ontari
Related Sessions
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GLOMO Awards 2025: Celebrating 30 Years of Mobile Excellence
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Hall 6, Turing Stage
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Keynote 2: Beyond Connectivity: The Telco to Techco Transformation
03/03/2025 • 11:30 - 12:30 CEST
Hall 4, MWC Main Stage
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The Future-Ready CMO: From Brand Custodian to Digital Visionary
04/03/2025 • 10:45 - 11:30 CEST
Hall 6, Turing Stage
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Diversity4Tech: The ROI of Inclusion: How Investing in Diversity, Equity, Inclusion and Social Mobility Drives Business Value
04/03/2025 • 15:30 - 16:15 CEST
Hall 6, Johnson Stage
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Keynote 12: Future of Work and Economic Growth
05/03/2025 • 12:00 - 13:15 CEST
Hall 4, MWC Main Stage
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Keynote 11: Disinformation, Trust & Security
05/03/2025 • 10:00 - 11:00 CEST
Hall 4, MWC Main Stage
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EQUALS: Driving Change for Women and Girls in a New Digital Era
04/03/2025 • 13:30 - 14:00 CEST
Hall 6, Johnson Stage