Martha Sazon is the President & CEO of Mynt, which operates GCash, the #1 Finance App in the Philippines. Appointed as CEO in the middle of the COVID-19 pandemic, her focus on customer centricity has propelled GCash into a lifeline to many Filipinos. With Martha at the helm, GCash is now the Philippines' ?rst and only “duacorn” with over 66M registered users, a 3x increase of its user base vs pre-pandemic. As a result, GCash is now a household name and is being used as a verb in the country.
Prior to GCash, Martha had 20 years of experience in various industries like food, OTC drugs, personal care, and telco. Martha spent 12 years at Globe Telecom during which she pioneered many breakthroughs and achievements for a wide array of products and headed the Broadband business.
Martha has also worked as a Marketing Director and Category Leader for Asia at GlaxoSmithKline and as a Senior Product Manager for Del Monte.
Martha has attended and ?nished IMD and INSEAD executive programs and has a Bachelor of Science degree in Business Administration and Accounting (Cum Laude), from the University of the Philippines, Diliman.