Julie Mahoney

Head of Brand & Content Strategy , GSMA

Julie Mahoney

Speaker Bio


"As the Head of Brand and Content Strategy at the GSMA, Julie is responsible for the creative excellence, strategic focus, and marketing execution for the GSMA corporate brand, and the global Mobile World Congress (MWC ) brand.

She leads a team of passionate creatives and strategists whose work impacts conference attendees worldwide.



Julie is a digital native, and a highly commercial leader with over twenty-five years of experience across strategic, creative, and operational levels of digital marketing, with the vision to create transformative experiences and deep connections with customers.



Prior to joining the GSMA, Julie held senior positions at global digital agencies including Ogilvy, Digitas, and Publicis. "