Elena is the Global Director of Product & Commercial Operations in Telefonica IoT& Big Data, helping enterprises and governments in their digital transformation
through the combination of Internet of things, Big Data and Artificial Intelligence.
She holds a degree in Economics and Business studies from Deusto University (Spain) and an MBA from MIT-Sloan School of Management (USA). She has also completed studies at Berkeley University (USA) and EDHEC de Lille (France).
Elena joined Telefonica in 2000. Since then, she has held prominent managerial positions at Telefonica International and Telefonica Latinoamérica, in the units of Large Corporations, Small and Medium Enterprise (SME) and Consumer businesses.
From 2014 to 2016, Elena was the BI & Big Data Global Director at Telefonica Group, responsible for leveraging customer insights for internal use and external monetization, leading the transformation of Telefónica into a data-driven company.
In 2016, Elena was designated CEO of LUCA, Telefonica´s Data unit to provide Big Data & AI services to corporate customers.
Before joining Telefonica, she worked for McKinsey and HI Holding – Iberdrola (Spain) and Mitchel Madison Group (USA).