Speaker Bio
NOBA supports companies such as Nestlé, Danone, and Henkel to launch new products, services, and business models to market. They do so through Business Prototyping: running field experiments or setting up temporary startups to validate new business ideas and help make data-driven decisions. He previously co-founded Musicotec, a leading international platform for event management, and Ôasys, a startup invested by the AGBAR group.