Game On: Who Wins the Next Generation of Play

Gaming has evolved into one of the world’s most dynamic and influential industries, shaping culture, technology, and the digital economy. This keynote brings together global leaders and innovators to explore how partnerships, platforms, and new business models are driving the next wave of growth. From cross-industry collaborations to immersive ecosystems spanning mobile, cloud, and content, gaming is redefining engagement and opportunity. What will it take to compete, invest, and innovate in this fast-moving landscape, and who will lead the next level of play?

Agenda and Speakers:

10.00-10.15 Fireside Chat

• Moderator: Oscar Garcia-Panella,PhD,Serious Games Lab, ENTI & Cookie Box
• Paula Ingvar, General Manager, Candy Crush Saga, King

10.15-11.00 Panel Discussion:

• Moderator: Oscar Garcia-Panella,PhD,Serious Games Lab, ENTI & Cookie Box
• Néstor Pequeño, Head of Operation, Spain, Scopely
• Luisa Helena Barone Muneratti, Chief Commerical Officer, Bango
• Raúl Orrego, Executive Producer & GM, Asphalt Legends, Gameloft Barcelona
• Joan Francesc Bañó, Executive Director, GameBCN
• Ivan Zaguirre, GM, Socialpoint/Zynga