Intelligent Connectivity marks the beginning of a new era of highly contextualised and personalised experiences, delivered when and where you want them. Within Intelligent Connectivity, we developed 7 core themes around which we will focus our content for MWC Barcelona 2020.
When our 2020 agenda launches you’ll be able to sort through the event themes to find the conference keynotes, track sessions, partner events, tours, and seminars that are most relevant to you.
With a market projected to reach $70 billion by 2020, artificial intelligence is poised to have a transformative effect on consumers, enterprises, and governments around the world. AI will explore the real potential of AI, how we must manage such a profound technological revolution and its impact on our professional and personal lives.
Connectivity: The 5G Era – 5G is more than just a generational step, it represents a fundamental transformation of the role that mobile technology plays in society. As demand for continuous connectivity grows, 5G is an opportunity to create an agile, purpose-built network tailored to the different needs of citizens, industry and the economy. Connectivity: The 5G Era at MWC 2020 aims to highlight how next-generation networks will form the basis of wide-reaching value creation and economic impact. We will take a broad look at the enterprise connectivity ecosystem, from implementation, to use cases, scalable platforms, business models, spectrum, regulation, and investment to the business and cultural challenges of working with new and diverse markets/industries. Realising the full potential of global connectivity is both complex and challenging, but the opportunity is near limitless in its application and impact.
Customer engagement has been a key battleground for brands, service providers and governments for decades, but its evolution and importance has accelerated in recent years driven by the internet, mobile and then smartphones. Customer Engagement will look at examples across all industries, to understand how you can set the benchmark for customer engagement, retain and gain customers and grow revenue.
Using a blend of new technologies like industrial IoT, big data, analytics, AI, robotics, 3D printing and machine learning, industries can unlock new revenue and engagement models with customers, employees and partners. Industry X will examine the challenges, opportunities, scalability and limitless potential of Industrial IoT and Digital Transformation.
As the appetite and expectation for AR, VR and other forms of richer immersive content grows, the impact on networks, event venues and overall consumer engagement will grow, presenting huge challenges to everyone involved in these now intertwined industries. Media & Entertainment examines the challenges, the revenue models, as well as the relationship between consumption growth and network capacity.
The world needs, now more than ever, our sector to be a fundamental contributor to creating a safe, clean and equitable world for all. Our Planet will discuss the connected technology industries responsibilities to the environment and underserved people, including the unconnected and accessibility for the disabled, among others.
Recent scandals have eroded trust in the digital ecosystem. Coupled with the growing introduction and interest in legislation around privacy and the ethics of data usage as we enter the AI era, we are at a pivotal juncture in the evolution of the Internet. Security & Privacy analyses the growing responsibilities required to create the right balance with consumers, governments, regulators and industries.
Share your ideas with us and we can help you make your mark at MWC Barcelona 2020.