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Humanising AI

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An in-depth look at artificial intelligence - its growth, impact and potential - at MWC Barcelona 2024

Our future with artificial intelligence.

Generative AI (GenAI) is poised to revolutionize how we work, live and interact. However despite this, just 35% of business leaders said they were focused on the governance of AI systems and processes. ​

So how can businesses prioritise a responsible approach to AI and incorporate trust by design in everything they do? Why is it important for organizations to account for additional areas involving data risks, model and bias risks, when they begin working with GenAI? Join us at MWC Barcelona as we uncover the impact GenAI will have on your organisation, industry and business model and look at how you can use it to build trust in your business and deliver sustained outcomes.

AI in numbers

  • 15.7tn

    US dollars worth of potential contribution to the global economy by 2030¹

  • +30%

    Of respondents to our annual Hopes & Fears survey believe AI will help increase productivity and efficiency²

  • 49%

    of CEOs think that technology disruptors, such as AI, will impact profitability to a large extent over the next 10 years.​³

²PwC’s 2023 Global Workforce Hopes and Fears Survey of 53,912 workers in 46 countries and territories
³PwC 26th Annual Global CEO Survey, January 16, 2023: base of 4,410

"In the age of AI, the pace of change is relentless, requiring businesses to be agile and proactive in harnessing its transformative potential."

Matt Labovich
Analytics Insights Leader​

2023’s speakers

“GenAI empowers telecom companies to revolutionize sales and service models, offering hyperpersonalised experiences and predictive innovative solutions which can surprise and delight both customers and employees thereby driving loyalty and sustained growth.”

Jeanette Calandra
TMT Advisory Leader ​