Every call matters: the journey of improving WhatsApp call quality

In an experience-driven economy, connectivity alone is no longer the differentiator— quality is. As Communication Service Providers (CSPs) navigate the shift from "best-effort" networks to optimized user experiences, the ability to deliver crystal-clear, reliable communication has become a critical driver of customer loyalty and market leadership. 

This session moves beyond technical metrics to explore how optimizing WhatsApp call quality serves as a strategic "Business Value Engine" for telcos. We will discuss how leading operators are aligning their Network and Commercial teams around a "Shared North Star"—leveraging data insights to fix foundational issues, unlock operational intelligence, and drive commercial growth. 

Join experts from Smart, MTN, Ericsson, and AST SpaceMobile as they share real-world success stories of transforming network optimization into business outcomes, and discuss how today’s improvements are future-proofing networks for the next wave of innovation, including AI-driven calling and satellite connectivity.