Messaging at the heart of digital transformation and innovation

As telcos and businesses face mounting pressure to innovate beyond traditional devices and services, the ability to meet customers where they are—on platforms they trust and use daily—has never been more critical. WhatsApp Business Messaging is emerging as a cornerstone for digital transformation and customer engagement. 

This session explores how telcos and enterprises can embed WhatsApp into their digital transformation and AI strategies—not as a product pitch, but as a strategic enabler for business outcomes. 

Key Takeaways: 
- WhatsApp allows telcos and businesses to meet their customers where they are at 
- WhatsApp Business Messaging is loved by millions and adoption continues to grow 
- Now is the time for telcos and businesses to embed WhatsApp into their digital transformation and AI strategies