Tours

topic tours logos

Join one of our six guided Topic Tours: 5G, Artificial Intelligence, Internet of Things (IoT), Marketing Technology, Retail & Digital Commerce, and What’s Hot at MWC.

Gain new insights and connections as you explore a specific topic led by an industry expert, and discover what exhibitors are doing within your area of interest.

Topic Tours are €75 each

Platinum Pass holders enjoy access to all Topic Tours for free!

Gold, Silver and Topic Pass holders receive their 1st Tour for Free. First come, first served. Your free tour is based on the order you add tours to your cart (1st chosen).  

Pre-paid tours have priority

*No Refunds on purchases

Each tour will take you on a journey with unique exhibitor stops and an interactive story!

5G Tour

Enabling Intelligent Connectivity with 5G

Immerse yourself into the world of 5G. Participants will gain insight into 5G’s capabilities, innovative services, products, and infrastructure driving the 5G ecosystem.

Exhibitors on this tour: Dell Technologies, Empirix, Industrial Technology Research Institute, Intel Corporation, Lenovo, Luxoft A DXC Technology Company, Napatech, Orange, ROYOLE CORPORATION, TATA CONSULTANCY SERVICES

Monday
24 February
Tuesday
25 February
Wednesday
26 February
Thursday
27 February
10:00 – 13:00
14:00 – 17:00
11:30 – 14:30
15:30 – 18:30
10:30 – 13:30
14:30 – 17:30
10:45 – 13:45

IoT Tour

Foundations of IoT

Discover the Internet of Things from infrastructure to consumer endpoints and learn how various technologies work in concert to connect our lives, increase productivity, and improve efficacy.

Exhibitors on this tour: Cisco Systems, DeepTech EU, Dell Technologies, Hong Kong Trade Development Council, Industrial Technology Research Institute, Lenovo, Luxoft A DXC Technology Company, Nanusens, Quantum Flagship, ROYOLE CORPORATION, Software AG

Monday
24 February
Tuesday
25 February
Wednesday
26 February
Thursday
27 February
10:30 – 13:30
14:30 – 17:30
10:15 – 13:15
14:15 – 17:15
10:00 – 13:00
14:00 – 17:00
11:30 – 14:30

Marketing Technology Tour

Explore Marketing Technologies that Impact the Bottom-line

Connect with companies developing innovative solutions that enable you as a marketer to better target, reach, and engage with their most valuable audiences.

Exhibitors on this tour: Coming Soon

Monday
24 February
Tuesday
25 February
Wednesday
26 February
Thursday
27 February
10:45 – 13:45
14:45 – 17:45
10:30 – 13:30
14:30 – 17:30
10:15 – 13:15
14:15 – 17:15
10:00 – 13:00

Transformative AI Tour

AI’s role as a foundational technology

Create the Internet of Experiences by leveraging various types of AI; such as Machine Learning, Machine Vision and Deep learning to unleash the data collected by the IoT.

Exhibitors on this tour: ABBYY, Microblink, Orange, SAS Institute, ScanViS Limited, TATA CONSULTANCY SERVICES

Monday
24 February
Tuesday
25 February
Wednesday
26 February
Thursday
27 February
10:15 – 13:15
14:15 – 17:15
10:00 – 13:00
14:00 – 17:00
11:15 – 14:15
15:15 – 18:15
11:00 – 14:00

Retail & Digital Commerce Tour

The convergence of physical + digital commerce

Connected commerce is everywhere. Explore and understand the latest trends in mobile payments, in-store digital analytics and enhanced customer experiences.

Exhibitors on this tour: AGENCY04, Airship, DIMOCO Carrier Billing, Elastic Path Software, Ingenico Group, Red Link S.A.

Monday
24 February
Tuesday
25 February
Wednesday
26 February
Thursday
27 February
11:00 – 14:00
15:00 – 18:00
10:45 – 13:45
14:45 – 17:45
11:30 – 14:30
15:30 – 18:30
11:15 – 14:15

What’s Hot at MWC Tour

An Insider’s view of MWC 2020

Visit unique companies highlighting the latest in Machine Vision, AR/VR, robotics, autonomous vehicles, IoT devices, Nanotech; and early stage startups.

Exhibitors on this tour: DeepTech EU, Hong Kong Trade Development Council, ScanViS Limited

Monday
24 February
Tuesday
25 February
Wednesday
26 February
Thursday
27 February
11:30 – 14:30
15:30 – 18:30
11:15 – 14:15 
15:15 – 18:15
11:00 – 14:00
15:00 – 18:00
10:15 – 13:15

2019 Topic Tours Highlights

Calling All Exhibitors

Be A 10 Minute Stop On A Topic Tour!

Reach your target audience and expand your presence at the show by joining a guided topic tour. You will have 10 minutes to present your company to attendees as they navigate the show floor on a specific topic.

Topics include: 5G & NFV, AI, IoT, Marketing Technologies, Retail and What’s Hot at MWC.

“The Industry Topic Tour was a great way to get prospects to our booth.”

Ingvild Haug

Global Marketing Manager, Napatech

topic tours logos

Venue Tours

Are you new to MWC Barcelona? Learn the ins and outs of where to go and how to navigate the venue.

Join a GSMA representative who will share their expertise and tips about the event and answer your questions. This tour is perfect for first time attendees or anyone who wants to see what’s new this year.

Monday
24 February
Tuesday
25 February
11:00 – 13:0011:00 – 13:00
topic tours logos

Specialty Tours

Enhance your experience by taking a deep dive into these exclusive Specialty Tours to expand your knowledge in these particular areas of interest: Automotive, Big Data, Cybersecurity, Health & Fitness and Smart Cities.

Led by industry experts, each tour will take you on a journey! Gain new insights and learn what exhibitors are doing within your area of interest.

Specialty Tours are €200 each
*No Refunds on purchases

Health & Fitness Tour

Telecommunications Benefiting Healthcare

Discover the technologies unleashing greater solutions in health, fitness and wellness. Medical equipment, health sensors and stress relievers via AR/VR are just some of the advances making a difference in people’s lives.

Monday
24 February
15:15 – 17:45

Big Data Tour

Identifying Opportunities Behind the Data

Gather insights into the architectures, products and solutions for harvesting, storing and analysing Big Data, and the ideas on how to monetise it.

Tuesday
25 February
11:00 – 13:30

Automotive Tour

Connected Cars Enhance Citizens’ Safety

Explore the technology behind self-driving vehicles and how 5G and AI combined with cellular-based V2X ecosystem creates what was once the unthinkable.

Tuesday
25 February
15:00 – 17:30

Cybersecurity Tour

Telecommunications Protecting Against Bad Actors

Increasingly, cyberattacks are becoming commonplace. It is imperative to have tight security requirements and processes to address challenges within networks, applications, cloud, mobile and systems. Learn how to defend and protect your most valuable assets and data.

Wednesday
26 February
10:45 – 13:15

Smart Cities Tour

Enhancing the Citizens Quality of Life

Optimising energy consumption, lower CO2, and creating a safer environment are benefits to using current and future technologies and strategies to convert cities into Smart Cities.

Wednesday
26 February
14:45 – 17:15

Subscribe for MWC 2020 Updates