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TCL Brand Ambassador Pedri Wows Fans at Mobile World Congress 2023

TCL Brand Ambassador Pedri Wows Fans at Mobile World Congress 2023

Barcelona, March 1, 2023 - TCL, one of the world's leading consumer electronics brands, was joined by international football superstar and TCL Brand Ambassador, Pedri, for an intimate fan meet and greet and new product unveiling during MWC.

Pedri met with an exclusive group of fans at TCL’s hospitality suite and showroom. There the “El 11 de Pedri” team of fans got to spend time with the FC Barcelona star, talk about the latest TCL tech, and compete to become the MVP by showing off their best live goal celebrations. All fans left armed with TCL goodies, and two lucky fans won brand new TCL 40 series smartphones to help snap their prized Pedri pics.

Fans also enjoyed a hands-on experience with the latest TCL smartphones, tablets and VR/AR glasses, getting an exclusive first look at how the latest TCL devices make new technology and innovations accessible and affordable to everyone. Pedri himself took part in the official unveiling of TCL’s flagship products at MWC, unboxing and demoing the new TCL 40 Series smartphones, and the TCL NXTPAPER 11 tablet.

"It was a pleasure to have Pedri represent TCL at Mobile World Congress," said Stefan Streit, CMO for TCL Communication. "Pedri's energy, passion and ability to inspire greatness perfectly align with our brand values and make him the perfect person to share his own lived experience of TCL devices with fans at MWC."

A rising star for FC Barcelona and the Spanish national team, Pedri has represented TCL since 2022 - embodying the company’s mission to “Inspire Greatness” throughout the 2022 World Cup and beyond. Together with English midfielder, Phil Foden, French defender, Raphaël Varane, and Brazilian winger, Rodrygo Goes, Pedri demonstrates TCL’s long-standing passion and commitment to inspiring greatness through sport.

Speaking about his work with TCL, Pedri said: “TCL devices have made a huge difference in my life, so I am happy to have the chance to share my experience with fans at MWC. It is a great opportunity to provide positive experiences for fans and participate in TCL’s campaign to “inspire greatness” through football and competition.”

TCL showcased its dedication to delivering cutting-edge technology and superior customer experiences to consumers worldwide at MWC 2023, expanding its range of products with multiple new mobile, tablet and connected devices.

For more information about these new TCL products, please visit:


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About TCL Electronics

TCL Electronics (1070.HK) is one of the world's fastest-growing consumer electronics companies and one of the world's leading television and mobile device manufacturers (TCL Communication is a wholly-owned subsidiary of TCL Electronics). For nearly 40 years TCL has operated its own manufacturing and R&D centers worldwide, with products sold in more than 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. TCL specializes in the research, development and manufacturing of consumer electronics ranging from TVs, mobile phones, audio devices and smart home products as part of the company's smart connected ecosystem strategy. For more information on TCL mobile devices, please visit:

TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respective owners. Alcatel is a trademark of Nokia used under license by TCL Communication.