HONOR Illuminates the Future of AI in Smart Devices at MWC

HONOR Illuminates the Future of AI in Smart Devices at MWC

HONOR, Qualcomm and GSMA Jointly champion Human-centric AI and Stress Their Commitment to Open Collaboration and Privacy Protection

[BARCELONA, SPAIN – February 26, 2024] – At MWC Barcelona 2024, George Zhao, CEO of HONOR Device Co., Ltd., took the stage with industry leaders for a thought-provoking panel discussion. The session, titled “Putting Humans First in AI Development: Key Considerations for Creating AI for Smart Devices,” also featured John Hoffman, CEO of GSMA Ltd., and Alex Katouzian,Group GM of MCX, Qualcomm Technologies, Inc.. Together, they underscored the significance of crafting AI devices that champion an intuitive, human-centric experience while ensuring user privacy.

"We believe AI will reconstruct operation system and rebuild our future smartphone experience. HONOR will advance our AI strategy by integrating it across MagicOS and all HONOR devices, ensuring a human-centric experience that delights our users with every interaction.” Zhao stated, emphasizing HONOR's commitment to developing AI devices designed with human needs at the core.

HONOR’s expertise in on-device AI is demonstrated through the launch of MagicOS 8.0 at MWC, which fully integrated platform-level AI and the industry’s first intent-based user interface (IUI). MagicOS 8.0 also boasts Magic Portal, an intent-based shortcut recommendation feature that lets users seamlessly switch and access services between apps with a single drag. It supports 100 major apps globally.

HONOR also partnered with Qualcomm to demonstrate the use of open-source Llama 2 on the new HONOR Magic6 Pro, showcasing the power of on-device AI even for offline use.

Embracing an Open Ecosystem

HONOR is pioneering an open ecosystem, inviting global partners such as Qualcomm and GSMA to join forces. “By fostering open collaboration, we're creating on-device AI experiences for the benefit of consumers,” Zhao remarked.

“We want to make it easy for people to develop and innovate on top of our platforms,” said Katouzian. “Cooperation and openness are great for the industry, so Qualcomm’s cooperation with our partners is key. We believe that innovation and technology will make our partnerships stronger. As long as we can continue to innovate and cooperate with our partners, our potential is truly boundless.

John Hoffman added that “AI is poised to revolutionize everything, and we are excited to see companies like HONOR and Qualcomm leveraging on-device AI technology to innovate smart devices, empowering people's lives. GSMA, in collaboration with HONOR, has also unveiled the "6G Terminal Vision" whitepaper, outlining a grand vision for the development of 6G terminals in the AI era and charting the course for future industry advancements.”

Human-centric AI Strategy Across All Scenarios

According to Zhao, the current wave of AI breakthroughs is unprecedented in history and will profoundly affect smart devices. HONOR’s strategic focus is to bring AI to MagicOS, introducing the industry’s first intent-based UI (IUI), incorporating a new kernel, new UI, and an interconnected ecosystem empowered by AI to devices from smartphones to PCs, providing users with a cross-device, cross-application, and cross-ecosystem experience.

“Platform-level AI and LLMs enable HONOR to seamlessly blend AI devices such as AI PCs and AI smartphones into users’ daily lives, understanding their intent and anticipating their needs,” Zhao shared. He added that the more consumers engage with these devices, the more tailored and helpful the experience becomes.

Alex also noted the ongoing shift of AI processing from the cloud to personal devices, including smartphones and PCs. “With better quantization or shrinking of the models, and working hand-in-hand with our partners such as HONOR and other industry partners such as the OS vendors, we will be able to take that [cloud AI] capability and data and move more of that onto the device. The growth potential for on-device AI is virtually limitless.”

Security: The Foundation of AI

“AI cannot exist without a foundation of security,” Zhao declared, highlighting HONOR’s PFAST principle in AI development—Privacy, Fairness and Justice, Accountability, Security and Reliability, Transparency and Controllability. “We call upon the industry to collaborate on AI governance to ensure the privacy and security of individuals,” Zhao urged. The HONOR MagicGuard technology and obtained privacy certifications, such as the ePrivacySeal, are key initiatives in this endeavor.

Shaping the Future with 6G and AI

Driven by the rapid advancements in AI, 6G will bring exciting possibilities but also complex challenges. HONOR and GSMA have released a “6G Terminal Vision” whitepaper at MWC.

Developed with contributing partners China Unicom, China Mobile, China Telecom, Du, Telstra and Inmarsat, this forward-looking document outlines the vision for a human-centric intelligent world shaped by the transformative capabilities of 6G and AI. The whitepaper details nine potential scenarios, five key research directions, and four typical capabilities for 6G terminals. Learn more about the whitepaper [here].

With the unveiling of this white paper, HONOR and GSMA have taken the first step in exploring the future of 6G. HONOR invites industry partners to unite their strengths, engage in joint research, and rally toward an industrial consensus on 6G terminals.


HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

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