Ifeoma Jibunoh

Speaker Bio

A Chief Marketing Officer and P&L leader with over 20 years of experience, Ifeoma Jibunoh has a proven track record of architecting and executing global marketing strategies that drive brand equity, customer acquisition, and revenue growth across FMCG, payments, and enterprise technology. Her expertise spans digital transformation, go-to-market strategy, and data-driven marketing, consistently linking marketing impact directly to commercial performance.

Currently serving as CMO at Cassava Technologies, Ifeoma leads a global marketing and communications function for a diverse portfolio, including cloud, cybersecurity, AI, co-location, and payments. She is directly responsible for shaping customer growth across multiple markets, overseeing a multi-million-dollar budget and teams focused on commercial marketing, insights & analytics, and customer experience. Her leadership has been pivotal in building Cassava's pan-African brand and solidifying its market position.

Ifeoma’s strategic influence extends beyond marketing. She regularly interfaces with business unit leaders, contributes to board committee and board meeting preparations and is consulted by the Group Chairman.

Ifeoma's prior experience includes a strategic tenure as Director of Marketing and Communications for Sub-Saharan Africa at Mastercard, where she led significant regional growth initiatives. During her time at Heineken, she held multiple senior leadership roles in Europe and Africa, where her work was recognized with prestigious awards, including a Cannes Lions. Her award-winning campaigns highlight a deep proficiency in integrated marketing, strategic storytelling, and cross-cultural brand building.

A respected Board Chair of the charity Be United and a Fellow of The Marketing Academy, Ifeoma is known for her strong commercial acumen and ability to lead cross-functional teams through complex business transformations. Her current Group CEO has stated ‘She has an ability to connect the dots beyond her marketing and customer experience remit and approaches issues with a whole of organization mindset always... she is ambitious and with coaching and mentoring will be able to take on a CEO role in the near future’. This endorsement highlights her C-suite potential and business leadership capabilities.

Ifeoma holds a Law degree from the University of Bristol and a Master’s degree from King’s College London. Her academic and professional background provides a unique blend of strategic, legal, and commercial insight.