David González Martín

Speaker Bio

David González Martín is a telecom strategy, marketing and product executive with 20+ years of experience in network analytics, QoE/QoS and digital experience.

He currently serves as Chief Strategy Officer at MedUX, leading corporate strategy, product positioning and go-to-market to help operators turn network and customer experience insights into better decisions and outcomes. Previously, David led product and portfolio expansion at Rohde & Schwarz, where he founded and scaled the Mobile Network Testing Data Intelligence Lab. He also brought AI-driven analytics solutions to market as part of the company’s digital transformation. He has held leadership roles at Gemalto, SwissQual and Ericsson.

At MWC Barcelona, David brings a practical view on how telcos can win the SME B2B opportunity beyond connectivity with smarter packaging, pricing and delivery.