Álvaro Manzano Arrabal

Speaker Bio

Álvaro Manzano Arrabal is Managing Director at Accenture, leading the Media, Sports & Entertainment industry in Spain and Portugal. With over 22 years of international experience across Europe and Latin America, he helps global media companies, sports, and entertainment brands drive business growth through innovation, strategy, and technology. Álvaro has deep expertise in digital transformation, content and advertising, and is currently focused on how connectivity, AI and data are reshaping the entire media & entertainment value chain — including the convergence of sports, entertainment, and fan engagement. He collaborates closely with clients to design and execute strategies that unlock new revenue streams and elevate audience and fan experiences in a fast-evolving digital ecosystem.