Sports and Entertainment Summit: From field to screen: AI-powered, immersive fan experiences at scale

Sports may vary, but fans do not: they expect to be closer to the action, more immersed in the experience, and in control of how and when they engage. As the sports and entertainment industry evolves, organizations are shifting to a fan-centric operating model—redefining how content is produced, distributed, and monetized to meet rising expectations. Delivering richer, more interactive experiences requires a deep understanding of fan behavior, supported by advanced analytics and AI-driven insights. In this session, industry leaders will explore how rights-holders, media organizations, and ecosystem partners are using data, AI, and intelligent infrastructure to personalize content, enhance live and remote experiences, and unlock new monetization opportunities. The discussion will also highlight the role of communications service providers in enabling these experiences—through resilient connectivity, intelligent networks, and scalable platforms that support immersive, on-demand engagement at scale.