Richard Shotton

Behavioural Science for Brands, Behavioral Scientist, Writer and Author

Speaker Bio

 


Behavioral Scientist, Author and Writer of The Choice Factory, The Illusion of Choice and Hacking the Human Mind. Richardspecialises in applying behavioural science to marketing, working with organisations to identify where psychological barriers prevent action and how to remove them.

 

As an expert in choice overload, loss aversion, and inertia, Richardwill explain why people hesitate, delay decisions, or fail to act in complex systems, even when value is clear. How small frictions quietly change behavior and translate behavioral insight into commercial outcomes in the context of the mobile industry.


  • Founder of Astroten, an agency that applies behavioural science to solve marketing problems

  • Honorary fellow of the IPA

  • Associate of the Møller Institute, Churchill College, Cambridge University

  • Co-host of the podcast Behavioral Science for Brands, which explores principles behind some of the world's most famous brands and campaign: https://theconsumerbehaviorlab.com/podcast-overview.php

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